Progressive Strategies for 21st Century

Progressive Strategies for 21st Century

These are some of the primary strategies of the late 1980s:

  1. High Quality Products (i.e., Ford)
  2. Unsurpassed Customer Reputation (i.e., Nordstrom’s)
  3. Retrenchment, Turn-Arounds, Cost Reductions (i.e., IBM, GM)
  4. Divestitures (i.e., Sunoco, LBOs)
  5. Growth Through Capital Leverage (i.e., Marriott, Disney)

These are some of the primary strategies of the 1990s:

  1. Flexibility (i.e., Giant Industries)
  2. Speed (i.e., Toyota)
  3. Horizontally Integrated — Related products/by-products (i.e., Arco’s AM/PM Mini-Marts, Ethanol Plants)
  4. Networks and Alliances (i.e., Apple/IBM, Japanese Kieretsu’s)
  5. Value Added — More Value for the Money (i.e., Nissan Maxima “Luxury” Sedan)
  6. Environmentally Improved/Based Products (i.e., Solar Heat; Toxic Waste Clean-Up)
  7. Commonization/Simplifi cation (i.e., Honda Value Analysis)
  8. Business Process Reengineering — BPR (i.e., GE’s Workout)
  9. Employee Morale/Family Benefi ts and Part-time Focus on Work (Lots of Firms)
  10. Management and Leadership Practices (i.e., GE/Giant)
  11. Outsourcing — Cottage Industry (Lots of Firms)
  12. Core Competencies — People, Technology, etc. (i.e., Sony)
  13. Market Tie-Ins/Preferred Customers (i.e., San Diego Padres/Local Indian Casinos)
  14. Cause-Related Marketing (i.e., McDonald’s)
  15. Data Driven Marketing (i.e., Financial Services)
  16. Value Chain Management (i.e., Walmart)

These are some of the primary strategies of the 21st Century:

  1. Lean Electronics (Rockwell)
  2. Expanded View of Our Markets (GE)
  3. Electronic Commerce (CISCO)
  4. “Experiences” (i.e., Planet Hollywood, Adventure Travel)
  5. Alternative Delivery Channels (i.e., Internet, Satellite)
  6. Organizational Learning (i.e., GE)
  7. Mass Customization (i.e., Toyota)
  8. Marketing One-to-One (Don Peppers)