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Reinventing Strategic Planning
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STRATEGIC MANAGEMENT—THE MAIN EVENT
Immersion for Serious Players only

The Systems Thinking Approach®
To Integrating
Strategic Thinking, Strategic Planning, and Strategic Change

“Raise your Strategic IQ to achieve Business Excellence and Superior Results”

“Learn why 75% of Major Change Fails and How to be in the Top 25%”

This Booklet Includes:
- Workshop Purposes
- Workshop Benefits
- Workshop Agenda
- Workshop Participant Notebook Table of Contents
- Testimonials
- Related Products
- Workshop Policy (registration and cancellation)
- Workshop Booking Information

Workshop Purposes:

Reinventing Strategic Planning for Turbulent Times

I. STRATEGIC AND SYSTEMS THINKING:
  1. Learn the ABCs of Strategic and Systems Thinking and the practical tools to use it on a daily basis.
  2. Understand and assess your organization against the Best Practices of a System for Managing Strategically, day-to-day and year-to-year.
  3. Assess yourself against the Strategic Leadership Core Competencies needed to Deliver Customer Value.
  4. Learn the four key Principles of the Science of Systems Thinking and how to apply them in clear and simple frameworks to strategic leadership and management.
II. REINVENTING STRATEGIC PLANNING:
  1. Explore and discover the magic and simplicity of the five Phases of Reinventing Strategic Planning for the 21st Century.
  2. To discuss the ten steps and unique qualities of the ABCs of Strategic Management and how it is similar and different that other Strategic Planning Models.
  3. Assess your own organization against the key concept of Strategic Positioning, and apply it to excellent companies that have a competitive advantage in delivering value to their customers.
  4. Assess your organization's journey against the Best Practices Criteria for Performance Excellence built on the USA's Malcolm Baldrige National Quality Award (Baldrige Plus).
III. LEADING STRATEGIC AND CULTURAL CHANGE:
  1. Learn why 75% of Major Change Fails and how to be in the Top 25%.
  2. Learn how to apply simple choices and tips for the crucial role that unusual Change Infrastructures play in leveraging and focusing your efforts and behaviors to achieve successful strategic and cultural change.
  3. Re-learn the simplicity of all you need to know on the Rollercoaster of Change that all individuals, teams and organizations undergo as it natural, normal and highly predictable (vs. 20 other theories of change).
  4. Develop the in-depth knowledge and techniques to integrate and cascade your Vision, Core Values, Desired Culture and Positioning successfully down through every level, every unit, every day and every year.

Workshop Benefits:

Reinventing Strategic Planning for Turbulent Times

As a result of this workshop, you will be able to:

  1. Model and raise your effectiveness as a better Strategic Thinker and Leader on a daily basis in everything you touch and do.
  2. Deliver a much higher level of customer value by your entire organization on a focused and consistent basis.
  3. Integrate Strategic Thinking, Strategic Planning, and Strategic Change in a holistic fashion for your organization, units, teams, and employees.
  4. Develop, implement, and sustain a customized and integrated Yearly Strategic Management System and Cycle for your organization on a daily, monthly and yearly basis.
  5. Lead Strategic Change in a planned, coordinated, and highly predictable fashion to achieve your desired results.
  6. Significantly increase your level of employee engagement, trust, and productivity throughout your organization.

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Workshop Agenda:

BEGIN IMMERSION - PREWORK:

  1. Read article on Becoming a Strategic Thinker
  2. Read article on the Rollercoaster of Change
  3. Read article on Reinventing Strategic Planning
  4. Select a specific Case Study in your organization that you will use throughout the Workshop to apply the Principles discussed
  5. Read the Centre Coaching Support Program and our Gold Mastery Certification Information

Reinventing Strategic Planning for Turbulent Times
- Day 1 -

Day 1 FOCUS: IMMERSION IN STRATEGIC THINKING
8:00 Breakfast
Registration
8:30

Begin Workshop on Time:
1. Welcome—Purposes—Benefits
—IMMERSION PROCESS! Did you do your Prework?
2. Three Goals of Strategic Management
      --Strategic Thinking and Strategic Planning Re-Defined
      --(Planning—People—Leadership—Change)
3. Introductions—Feelings?—Agenda—Logistics—
4. Desired Results—Choose your Case-List on Flipchart
5. EXERCISE: Develop your Case's Critical Issues
6. Dinner together Tonight - Part of the Course

10:00 Break
10:15 Session #1: Strategic Thinking Downboard to Strategic Change:
Rollercoaster of Change
(Strategic Thinking at its finest)
EXERCISE: Your Case: Where are you/your organization?
EXERCISE: Your Case: Rollercoaster of Change Prework Survey
11:00 Quick Stretch Break—In Place (3 Minutes)
11:03 Session #2: The ABCs of Strategic and Systems Thinking:
       --3 Main Premises
       --Complexity-Simplicity
       --The Helicopter and Rubik's Cube
       --Analytic Thinking-Living Systems
       --ABC Core Technology-Many Uses from the Science
(Finally: A practical Framework for Humans and Organizations)
11:45 EXERCISE: Practice the ABCs Template for your case—Strategic Thinking Phases E-A-B only:
12:00 Lunch Provided:
--Become aware of our Coaching and Support Program—for a select few who want to master all this.
1:00 Session #3: Strategic Thinking: Top 10 Tools for Strategic Thinking on a Daily Basis
       --Give out Handbook #2
EXERCISE: Set up 9 subgroups to teach these tools with one of your Case Studies --Take Break as necessary
       --Teach them to the class/Discuss
       --Give out Plastic Card "Cheat Sheet"
       --Share Systems Thinking 12 Characteristics—quick review
(Daily Strategic Thinking for everyone)
2:30 Formal Break
3:30







3:45
Session #4: Plan-to-Plan Day:
Plan-to-Plan Day
- Educate, Assess, Organize-Tailor
--EXERCISE: Which do you need for your Case?
--Planning Team Selection

EXERCISE: Define your stakeholders in your Case
--Parallel Involvement Process

Stretch Break Only

Future Environmental Scanning:
--EXERCISE: Do Scanning for your Case

--"Tailoring to your Needs" Exercise done as Day II Homework once topics clear and covered
4:30 Closure for the Day:
--Tools, Tips and Techniques from Participants
--How did the Day go?

HOMEWORK:
--Read Articles—Creating Customer Value
                    ABCs of Strategic Management
5:00 End Day
5:30-7:00 COCKTAILS/FINGER FOOD PROVIDED TOGETHER—PLANNED SOCIAL TIME

- Day 2 -

Day 2 FOCUS: REINVENTING STRATEGIC PLANNING
8:00 Breakfast
8:30 Begin on Time
Welcome—Catch up on Day 1 issues?
Review the Tools, Tips and Techniques from yesterday
Quiz: Revisit the ABCs of Strategic Thinking Template
Quick Overview of Day II
9:00 Main Premise #1: Planning/Change are the Primary job of Leaders:
Session #1: Leadership Competencies Assessment
       --Explain the Instrument-Concept-Systems Approach-
       --Seven Levels:—Simplicity again
       --EXERCISE: Case Study—Define your System within Systems
       --Importance of Self Mastery Level?
       --Two Assessments in one--Job and Individual—DO JOB ONLY
       --Share scores as a total group/assess what it might mean
       --Break into Pairs to discuss individual scores
       --Total group discussion/Many Uses--Simplicity
10:00 Break
10:15 Session #2: A Yearly Strategic Management System and Cycle:
(Reinventing Strategic Planning:
Planning—People—Leadership—Change)
       --Review Three Goals in Strategic Management
       --Five ABCDE Phases in more detail/10 Steps Overview
       --Annual Strategic Review/Strategic IQ Audit
       --Becomes a Strategic Management System/Yearly Cycle
       EXERCISE: For your Case, Assess your potential
        --20 Failures in Strategic Management
        --Phase A: Ideal Future Vision explained
      EXERCISE: Your Case-Clarity of Purpose (Vision-Mission-Values?—Step #2)
11:45 --EXERCISE: Take the ISMS Survey (Strategic Management: It's Simple) for your Case—but ONLY the Sections covered so far—Rest is later.

--Time for Reflection-sharing your ISMS Survey results 1-1 at the tables
12:00 Lunch Provided
--Explain the Coaching available
1:00 Session #3: Value-Added Proposition-Marketplace Positioning:
       --Discuss concept of Star Positioning-Terminology and Three Levels of Competitiveness
       --Exercise #1: Form into teams and decide on 16 firms as to their competitive positioning
       --Report out & score each team's answers/Discuss
2:15 Break
2:30 Session #3 Continued: Phase B: Key Success Measures/Goals
       --Review Quadruple Bottom Line Concept (Step #3)
       --EXERCISE: What are the Success Measures for your Case?
3:15 Session #4: Phase C: Current State Enterprise-Wide Assessment:
An Organization as a System:
--SWOT is inadequate (Step #4)
--Cover Alternate Concept first—face validity of Business Excellence Architecture Modules built on Baldrige
       --EXERCISE: Conduct Assessment of your Case—pick 3 Hexagons
       --Gather SW score for each Hexagon from the entire room—those that did that particular Hexagon—discuss implications for an organization with these scores
       --Discuss rest of exercise and amount/depth of responses
       --Insightful results and uses?
(Building a Customer-focused, strategically oriented enterprise)
4:30 EXERCISE: Review your Case or Organization against the ISMS Survey for the areas we covered today
       --Share 1-1 with your Tablemate
4:45 --Many Uses of the ABCs Framework: Our Core Technology
--Tools, Tips and Techniques from Participants
--How did the Day go?
--IMMERSION HOMEWORK:
--Read Article—Leading Strategic Change
--Finish Instrument—Leadership Development-Self
--Case: Review Instrument used today—Strategic Management: It's Simple
5:00 End Day
5:15 (OPTIONAL) Sign up for some Coaching on your case
(For those seriously interested)

- Day 3 -

Day 3 FOCUS: IMMERSION IN STRATEGIC CHANGE
8:00 Breakfast
8:30 Begin Day on Time:
--Welcome—Catch up on Day 2 issues? Overview of Day Three
--Review the Tools, Tips and Techniques from yesterday/Day one
--Prevent the 75% Failure Rate on Major Change
8:45 Session #1: Cascade of Strategic Planning and Change:
       --Cascade of Planning—Glue of Core Strategies (Step #5)
       --EXERCISE: Define your Case's Core Strategies
       --KSMs vs. Core Strategies Matrix/Demo--
       --3 Year Business Planning (Step #6)
       --Annual Plans/Budgets (Step #7)
       --Performance and Rewards/Recognition systems
       --EXERCISE: Assessment of your Case's Links to the Strategic Plan
(Change from a functional to a Strategy-Oriented Organization)
10:00 Break
10:15 SUMMARY OF THE STRATEGIC MANAGEMENT STEPS AND CYCLE SO FAR:
--Demo this by using an instructor Case or a Sample Case—take class through all 7 Steps and lead in to Step #8 that follows: Plan-to-Implement Day
10:30 Session #2: Smart Start: Plan-to-Implement Day (Step #8):
--Conduct EXERCISE: Which of your Case to do in the Four Sets of Tasks: Educate-Assess-Organize-Tailor (On Change)
--Yearly Comprehensive Map of Implementation
11:00 Session #3: Simplicity of Execution:
--The Iceberg Theory of Change Explained—Content Myopia
(Content—Process—Structure)
       --Cascade of Change—Six Stages of the Rollercoaster
       --Peter Senge's Ship Story-implications for Structure
       --Structure influences Behavior—Types of Structures
       --Players of Change
       --EXERCISE: Menu of Infrastructures from which to select for your Case
12:00 Exercise to Summarize the Workshop:
       --Use ABCs of Strategic Management Cycle Template:
       --EXERCISE: Place all the different Infrastructures discussed in the workshop on the Wall model in heir proper order
12:20 Session #4: Close down:
How to get Started?—Bite Size
       --Executive Briefing/Plan-to-Plan Day (Smart Start)
       --Strategic IQ Audit
Review Wants again
Learnings and Action Planning:
       --Go around room—
Present 1-2 Key Learnings/Applications?
12:55

1:00
Graduation-Celebration-Evaluations

End Workshop—Box Lunches Available
1:15 (OPTIONAL) COACHING available

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Workshop Participant Notebook

Reinventing Strategic Planning for Turbulent Times
Table of Contents

Topic
I. Day One—Introduction and Immersion: Strategic Thinking
Session 1: Strategic Thinking down-board to Strategic Change
Session 2: The ABCs of Strategic and Systems Thinking including Main
Premise # 3: ABC Core Technology
Session 3: Strategic Thinking: Top 10 Tools for Strategic Thinking on a
Daily Basis
Session 4: Strategic Thinking: Many uses of the ABCs
II. Day Two—Reinventing Strategic Planning
Session 1: Leadership Competencies for an entire organization including
Main Premise #1: Planning and Change are the Primary jobs of Leaders
Session 2: A Yearly Strategic Management System and Cycle: Planning—
People—Leadership—Change
including Main Premise #2: Parallel
Involvement Process
Session 3: Value-Added Positioning: Growing Your Business and Delivering
Customer Value
Session 4: Current State Enterprise-Wide Assessment: An Organization as a
System
III. Day Three: Leading Strategic and Cultural Change
Session 1: Smart Start: Plan-to-Implement Day
Session 2: Cascade of Planning and Change: From a functional to a
strategy-oriented organization
Session 3: Simplicity of Execution: The Iceberg Theory of Change (Content—
Process—Structure)

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Workshop Participant Testimonials

Reinventing Strategic Planning for Turbulent Times

“As a client for five years, we've discovered that Steve's Systems Approach is logical and effective. He has earned the respect of management and the Board.” Former CEO–Rockwell Federal Credit Union

“Last summer I attended the senior Executive course at the Kellogg Business School at Northwestern University. I found that PWC San Diego was ahead of about 90% of all the companies represented in my session in our Strategic Business Planning and Change efforts. This is a real tribute to Steve Haines and his Centre for their innovative Systems Approach to Strategic Management.”–Former Commanding Officer, Navy Public Works Center, San Diego, CA

“Steve Haines is the finest facilitator I have ever worked with particularly in the strategic planning and change area. His ability to probe, cajole and close the loop on key issues ensures a thorough and complete strategic review. The Model is a superb design.”–CEO, Giant Industries, Inc.

“Strategic planning and strategic change have dramatically changed our school district from a focus on teaching to Excellence in Learning Our Only Business. Steve has facilitated us to new positive relationships with our teacher unions through patience, understanding, coercion, and a clear understanding of group dynamics. He has made a second substantial impact by working us through Strategic Planning. We learned how to use Key Success Measures for learning. By helping us adopt a business model to the school business, we now have a clear focus on the future, a commitment through the active organization, and an increased sense among all employees that what they do is important to our mission.”–Former Superintendent, Poway Unified School District

“Steve did a great presentation by TEC standards (4.8/5.0 evaluation). Steve is ‘the best’ TEC resource we have on strategic management.”–TEC Group Chairman (International CEOs Organization)

“Steve's presentation had excellent practical content regarding strategic management, planning and change. He has an outstanding presentation style. He knows his stuff. I gained real insight into strategic planning.”–CEO (4.7/5.0 evaluation by TEC group)

“All of the participants of the strategic planning and change management courses considered the events a huge success. Thank you for sharing your knowledge and expertise with our public service employees.”–Canadian Provincial departments (4.9/5.0 evaluation)

“Stephen Haines was one of the two stars of the program. The Planning and Change modules were excellent. Haines was more of what I expected to be the standard of all. He is knowledgeable and confident. Someone presenting to 30 executives should come across with authority.”–Executive Participant in two week Senior Executive Development program, Banff Centre for Management, Canada

“One of the best tactical, implemental plans…ever seen. I think this is one of your strengths–to move the strategic down into the tactical and into a performance plan.”–CEO,KVP Systems

“The Alberta Agricultural Products Marketing Council renewed itself six years ago using the Centre's Strategic Management System. We have also taken the opportunity to revisit and realign our strategic plan after each three year period, enabling us to further focus and strengthen. Stephen Haines and his system continue to be instrumental in giving out organization a focused direction which has greatly improved our success and positive reputation.”–Former Chairman, Alberta Marketing Council, Canada

“Steve's personal advice and his Centre's framework have a simplicity that we have successfully used to plan and dramatically change our telephone company over the past four years to a much more customer oriented, high performance organization. Our Board of Directors is ecstatic as well. We have a focused company that knows where we need to be three years from now.”–CEO, Evans Telecommunications Company

“We've just had the most profitable year in the 100+ years we've been in existence–and our Strategic Management System installed by the Centre is the major reason why.”–Senior Vice President Human Resource, Sundt Corporation

“CSM helped us create a strategic plan which focused the entire organization on a common vision of customer satisfaction with all aspects of business aligned to improve cost, quality, and response.”–Commanding Officer, Navy Public Works Center, San Diego

“The Hayward Unified School District developed a Strategic Plan this year. Steve Haines, through his adroit facilitation, played a key role in developing this plan. He kept the diverse group of educators and parents who served on the planning committee focused and on task throughout the long and, at times, soul-searching process leading to the creation of Hayward's plan. Steve is a master facilitator who understands the planning process.”–Former Superintendent, Hayward Unified School District

“Steve Haines and colleagues at the Centre for Strategic Management have clearly created a new and elegant level of Strategic Thinking to address the significant problems of today and the future–thinking backwards to the future. Organizations that adopt this new frame of reference substantially improve their probability of long-term success.”–Former Executive Director, Red Angus Association of America

“You delivered! We have a viable Strategic Management Plan to guide us towards our desired outcomes.”–Executive Participant, City of Yuma

“With CSM's help we have seen a much greater and lasting impact on our day to day activities than previous planning efforts have yielded.”–President, Schilling Robotic Systems

“I attended my first TEC meeting two years ago and you were our speaker that day. That meeting to this day has been my favorite because strategic planning has given my managers and me focus. Focus on where we are going and how to get there. Having just finished our third plan, I am confident with the process and now feel like more of a leader than a day to day firefighter. Thank you for bringing your program to TEC.”–President, AmeriSearch

“Steve Haines provided the expertise to take our organization into a living-breathing no nonsense planning cycle that won't gather dust. This is serious stuff. Tourists shouldn't try it. Our Strategic Planning, especially the results, are the best I've ever seen in my long career.”– Chairman, CEO, and Industry “Icon”, Wescorp

“I want to take this opportunity as I prepare to retire from my position as chairman of Best Western's Board of Directors to reaffirm once again my admiration for you and the Centre for Strategic Management. When we asked you to facilitate our self-evaluation and strategic planning, I knew we were asking you to do something very difficult. Best Western is, as you now know, a unique organization in the real definition of that much overused word. All the members of the Board and the senior staff have been impressed at how quickly you were able to comprehend the dual nature of Best Western's personality and your ability to work within philosophies and prejudices that have been ingrained for decades. Your flexibility, keen understanding and positive attitude are in no small measure responsible for what I believe has been a remarkably successful self-assessment.”–Former Chairman of the Board, Best Western International, Inc.

“Installing Steve and the Centre's Strategic Management System contributed to Pulse having its' best year ever. This year is starting off even better.”–CEO, Pulse Engineering, Inc.

“Steve and the Centre for Strategic Management have provided us a framework to not only plan our strategies, but the methodology to execute them. We are greatly pleased.”–COO, WesCorp

“I don't embrace packaged systems quickly as the perfect solution for our business. In the case of Steve and the Centre, I would look at several other planning and change books and manuals. However, each time I found myself coming back to the CSM process and finding it had the answers. It would hit me. This is it!” Senior VP – Cardone Industries, Inc.

“I only heard very positive things re: yesterday's CEC workshop. We Have definitely turned the corner and will continue to move forward. Thanks!”–San Diego Police Department, Head of the Strategic Management Unit

“We have made significant progress in the last two years in gaining the ownership of our Strategic Management System throughout the Department. The outstanding results we are now achieving are a tribute to the hard work it took to get us all working together on the vision. Sandi and Steve have been essential to this success and we could not have done it without them. Thanks again for the coaching.”–Former Chief, San Diego Police Department

“Thank you so much for joining us at our Board of Directors Educational Conference. It was very valuable to have you there to lead us through our Strategic Plan. The review of our Mission and Vision and Core Values was important to ensure that the Board of Directors is still on target with these. To gain their concurrence with our Priority Action Items is important for us to know that the road we are on is the correct one. Again, thank you for your support and guidance during this process. It gets easier and easier!”–President/CEO, Orange County's Credit Union

“Steve came to our business at a time when we were outgrowing our management processes that supported the business so well up to $100 million in sales. The diversity of types of growth that we were now going after (different customer segments, significant increases in new products and value proposition enhancements) were stretching our old ways of decision making. Steve came with his Strategic Management System, which taught us how to think more strategically, but also helped us to better focus on the key initiatives that could be traced back to our vision, mission and necessary steps to reach these 5 years out. Although, not everything was accomplished in the first series of planning sessions, it provided the framework that was continued on for years after, only being modified by HD's new mgt's SOAR process started in 2001 or 2002 (very similar in concept). Steve taught us early on, that once you understood his model for planning, it could be applied to simple project mgt. to extensive strategic plans. I enjoyed applying what Steve taught in many venues. To this day, I am pleased to have had the association with Steve and the significant value he has provided to my career growth and our company's planning capabilities. His teaching and mentoring was clearly a big step in a transformational journey our organization went on for the 3 to 5 years after we met. I believe our highest performing team years were in that period and they in large part were precipitated by the tools Steve taught us and the insight into how to be more strategic in how we approach our business, not just once a year, but day to day.”–EVP & Chief Financial Officer

“When we first started with Steve four years ago, people were all working off different business plans and going in all different directions. With Steve's help, we created ONE vision. The plan is like glue for our organization. It gives us all ONE purpose to strive towards.”–Executive VP, Valley Credit Union

“I sure appreciate you giving your best efforts to help us move forward in Strategic Management. We were a difficult group to say the least. Also, thank you for being a mentor to me in those difficult times. From where I sat, YOU MADE A DIFFERENCE! I hope all continues to go well for you and your publishing/consulting business. May it continue to grow and help others to excel.”–CEO, LMR Solutions

“The compliments were meant, thanks for leading us as a team, the direction is essential in getting us to where we want to go. We will be busy gearing up to meet our new goals, so watch the charts.”–Director, LeTip

“It was indeed a pleasure attending the seminar conducted by you. For me personally it was very enriching two days as it gave me a different slant & perspective on how we can look at our business. Also I felt that you along with Jay conducted the same with a keen insight into the practicality factor rather than looking at it very superficially. I look forward to attending many more sessions which you would be conducting in the future.”–General Manager Business Development, UPS, Mumbai, India

“If everyone used the systems-thinking approach that Terry has taught me — I can only imagine how different this world would be.”
Dan ChengLawrence Berkeley National Laboratory

“Terry Schmidt has the ability to turn a dry subject in to a fun and practical learning experience.”
Sam Croce Northrop Grumman

“Awesome teacher, Terry really drives strategic planning home. I'll use this with my team aboard the ship. Thank you very much.”
Ash Cloris Jr.US Navy, USS Enterprise

“Terry is a great instructor with a great sense of humor and excellent skills for motivating a maximum learning experience.”
Juesgen DettlingHewlett-Packard, Germany

“Instructor Knowledge and enthusiasm are extremely important to transfer learning. Terry epitomizes they values.”
Jon EdgerHoneywell

“Terry is a very energetic, very approachable and widely experienced person in strategic management. We learned a lot from him.”
Salmah KassimMalaysian Centre for Remote Sensing

“Focused, knowledgeable and engaging. I Highly recommend Terry if you are looking to understand what ‘Strategic Management’ really is.”
Shane TaylorH&R Block Mortgage Corp

“Terry is a wonderful and lively instructor. If he were my uncle, I would keep him away from the eggnogs at the Christmas dinner.”
David GirammaSynopsys, Inc

“Your system is simple and practical for use in future life and in work. For my personal life, I use this method for planning my career and family. For my job, I use with my team and for day-to-day operation, and it helps us improve productivity even more.”
Wanchai Sri-IsarapornToyota Motor Thailand Co., Ltd

“This course made me focus on systems thinking and look beyond more analytical thought process.”
Stu JosseyLawrence Livermore National Laboratory

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