LEADING STRATEGIC AND CULTURAL CHANGE:
The State of the Art Best Practices Report
By Stephen Haines
75% of ALL Major Change Fails
THE TOP 12 STRATEGIC MANAGEMENT MISTAKES BY LARGE ORGANIZATIONS
MISTAKE #6:
Problem: Failing to understand the sequence of Change
Best Practice: Learn and use the Rollercoaster of Change
There are so many writers today focusing on change, that it sometimes seems we don't know where to turn for the best practices—is it this author, this professor or this consulting firm? Well, it turns out that there are at least 20 theories of change that we have cataloged—and they all are talking about the same process of change. Steve Haines identified this back in the 1980s as he was starting his career and began tracking these and trademarked it as the Rollercoaster of Change™ And the really good news about the Rollercoaster pictured below is that it is natural, it is normal AND it is highly, highly predictable. So, the good news is you do not need to know 20 theories of change—just one that is the essence of them all. IT IS THAT SIMPLE.
When planning out any Strategic Change effort, the details behind each of the six stages of the Rollercoaster are crucial to review as you tailor and craft your Strategic Change Management efforts. It is also key to review this at each Change Leadership Team meeting to remind yourselves of what is happening and refine your tactics to match the reality on the ground around the change.
This Rollercoaster of Change is also wonderful to teach all the employees BEFORE they need it as they experience it while going through the desired changes you implement. Once they understand and can internalize that it is natural to feel shock/denial and then anger/emotions, they feel better about themselves, can go through this Rollercoaster faster and figure out WIIFM so they can support the changes.
The Rollercoaster is natural, normal, and highly predictable—use it!
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