R.L. "Bob" Hough, Ph.D.

Dr. Bob Hough currently is a Senior Principal with the Haines Centre for Strategic Management and its Practice Leader for the Livestock Industry. He previously served as the Executive Director of the Red Angus Association of America headquartered in Denton, Texas for 10 years after serving for three years as Marketing Coordinator. Bob was raised in Pennsylvania where his family had a general livestock farm, and received his undergraduate degree from Penn State in 1982. He went on to receive his M.S. from University of Connecticut and Ph.D. from Virginia Tech, all in Animal Science.

His previous experience includes serving as an Extension Specialist in both Arizona and Maine. While at Red Angus, Bob has provided the leadership for developing the industry's first USDA Process Verified Program, Red Angus' Feeder Calf Certification Program. Bob also implemented Red Angus' carcass EPD program, and negotiated value-based marketing grids with two major packers. He also led in the design of the industry's first "Total Herd Reporting" program, which was implemented at Red Angus. Under his leadership, in 2002 Red Angus released the industry's first Reproduction Sire Summary, received the Distinguished Service Award from the Red Angus Association, and was inducted into the Maine Beef Industry's Hall of Fame. In 2004, at the Association's 50th anniversary, he was named one of the "50 Most Influential People of Red Angus."

Bob serves on the Board of Directors of the Beef Improvement Federation (BIF). With BIF he has served on the program committee, been a Guidelines author and editor for Breeding Herd Evaluation, committee chair for Whole Herd Reporting, and in 2004 received the BIF Continuous Service Award.

He was also one of the founding members and the first Chair of the APTC Committee (now Ultrasound Guidelines Committee), which oversees certification of all ultrasound field and laboratory technicians.

Bob served as President of U.S. Beef Breeds Council and served on the Board of Directors of the National Pedigree Livestock Council.

He has also written over 200 scientific, technical, and popular press articles, wrote the book The History of Red Angus, coauthored Breeds of Cattle (www.breedsofcattle.net), and has been invited to speak on programs in 27 states, four Canadian provinces, Ireland, Paraguay, Bolivia, and Brazil.

Bob has served on the steering committee for the National 4-H Livestock Judging Contest for over 15 years, and he has judged livestock shows in fifteen states, four Canadian provinces, Brazil, and Paraguay.

He has traveled on livestock cattle business to 49 states and nine Canadian provinces. Bob can be reached at 1-817-296-0976 or Email Bob Hough